Situation

PH5 is a fashion brand established in NYC. PH5 is an advanced contemporary women’s knitwear brand. Using knit as a vehicle of innovation, they create a fashion label that reaches beyond womenswear. Their goal is to redefine knitwear and sustainability within fashion throughout their clothing, brand message, and packaging.

Packaging design in collaboration with Ali Chen

www.PH5.com

Solution

I created a visual design for PH5’s eco-friendly packaging that represents the brand’s clothing–bright, colorful, and expressive. PH5 asked for a design that was timeless with a balance between luxury and contemporary. They wanted to bring joy and color to their life, as well as 100% guilt-free, recyclable packaging.